Among the multiple ways to show your support for the #BlackLivesMatter cause, supporting businesses owned by black people is one way you can contribute, even long after the protest ends. Today, we’re sharing black-owned skincare brands to check out! 

Your skin color is inherently determined by the amount of melanin in your body, and there are no studies that conclude that differences in skin color impact what skincare you should use.  Some of these brands may be marketed toward BPOC, but anyone can use them regardless of your skin color — so keep reading, ‘cause you might just find your next holy grail from this list and be able to support black-owned businesses in the process. 


black-owned skincare

Hanahana Beauty stars ethically-sourced shea butter in all of its products. Shea butter is known for its moisturizing, antioxidant, and anti-inflammatory properties and ideal for all skin types. 

Hanahana sources their shea butter straight from Tamale, Ghana, where they pay twice the fair trade price for each kilo of shea butter and provide Ghanaian women sustainable livelihoods on top of healthcare benefits. Founder Abena Boamah is committed to empowering black women and sharing their stories. 

Hanahana strives to be ethical, sustainable, and cruelty-free.

Pictured: Hanahana Beauty Laced Package ($45), which includes their best-selling body butter, balm, and exfoliating bar. It comes in three scented versions and one unscented version for those who are sensitive to fragrance. (If you have sensitive skin, don’t fret—a study found shea butter cream as effective as a ceramide cream in treating atopic dermatitis.)

Inua Naturals

black beauty products

Supporting your skin and communities of small-scale farmers and artisans, Inua Naturals is a black-owned skincare company that offers an alluring line of products for your skin, body, and hair. Their products are made from sustainably sourced moringa, baobab, turmeric, lemongrass, and coconut oil. From their low-pH and sulfate-free Organic Moringa Tea Tree Mint Ultra Mild Facial Cleanser ($28), to their radiance-boosting Organic Moringa Vitamin C Serum ($40), you can easily find a new skincare goodie to incorporate into your routine.

Founded by Abir Ibrahim, Inua Naturals aims to provide consumers with “a new kind of luxury: handcrafted, ethical cosmetics at accessible prices”. The word Inua means “to uplift” in Swahili, and the company is dedicated to celebrate and empower women in East Africa. The brand works with 154 marginalized women to build their businesses, boost their income, and provide community-driven solutions to improve their healthcare and education. 

Inua Naturals strives to be ethical, sustainable, and cruelty-free.

Black Girl Sunscreen

black-owned skincare

It doesn’t matter what color your skin is: you’ll always need sunscreen in your routine to protect it from sun damage. Black Girl Sunscreen is here to save the day. 

Made with sensitive-skin-friendly chemical filters, Black Girl Sunscreen ($18.99) leaves no whitecast and shields your skin from sun damage with the minimum SPF30 recommended by dermatologists. Formulated with moisturizing plant oils as well as complexion-smoothing cacao seed butter, Black Girl Sunscreen is a great daily sunscreen for all skin tones.

Founder Shontay Lundy advocates for black women empowerment and environmental consciousness. Every Black Girl Sunscreen you purchase and empty is recycled by the brand (all you have to do is send at least two back to them!), so not only will you be supporting business by black women, but you’ll also contribute to helping the environment one sunscreen at a time.


black-owned skincare

“Your skin should be celebrated,” is the line that greets you when you open Kaike’s homepage—and really, how can you deny that? Founder Keli Smith believes in healthy, nourished skin and a routine that takes a minimal approach, and that’s what Kaike (pronounced like ‘cake’—how fun!) and its line of vegan products is all about. 

From an organic oil cleanser ($25) to a colorful set of clay masks and scrubs ($20), Kaike offers skincare to celebrate your skin on the regular days and the special occasions. Empowerment and building confidence doesn’t happen overnight—it takes commitment, and Kaike makes it fun.

Buttah Skin

black owned beauty

Buttah Skin plays with words but means serious business when it comes to skincare. Like Hanahana Beauty, it features the uber moisturizing shea butter in its products to fulfill its promise of better skin. (“Buttah skin”, get it? I love a witty brand name, don’t you?)

Designed for melanin-rich skin, Buttah offers a simple line of products to meet your minimal routine needs: a gentle cleanser ($15), a radiance-boosting vitamin C serum ($39), a non-comedogenic facial moisturizer ($19), and a deeply moisturizing body lotion ($29).

You get a full facial skincare regimen when you purchase the Complete Skin Kit ($59.99), which consists of the trifecta that helped founder Dorion Renaud finally resolve his acne and dark spots. 


black beauty produtcs

JACQ’s is vegan, cruelty-free, black-owned skincare designed by women of color for women of color. With a focus on botanical ingredients and green formulations, JACQ’s products do not contain sulfates, allergy-irritating fragrances, parabens, and other sensitizing ingredients in its “Dirty 30” list. 

JACQ’s skincare aims to help you treat and heal your skin with nourishing vitamin serums ($62), multipurpose beauty balms ($49), and sets of skin-caring boosters ($65). The brand strives to be vegan, inclusive, and clean, reiterating a philosophy to #SlayNaturally in your skin. They are also committed to the belief that there is no one-size-fits-all solution in skincare.

Founded by Barbara Jacques, JACQ’s is based in Florida, where they also source all of their ingredients.


black-owned skincare

Klur’s signature look is sleek, minimalist, and luxurious. It’s a skincare brand to check out if you want something new, fancy, and eco-friendly on your beauty shelf. Klur offers a line of products that bridge the gap between scientific research and botanical traditions.

Klur skincare is packaged beautifully in neat, recyclable brown glass bottles. Some products from their collection include a low pH plant-based gel cleanser ($22), an elegant retinol serum ($98), and a fragrant botanical oil ($68) — all goodies we definitely want to get our hands on!

Founded by former esthetician and former TV makeup artist Lesley Thornton, Klur is committed to “eco-inclusive beauty”, approaching skincare with the belief that “skin wellness can be achieved with well-considered, clean products and minimal maintenance.”

Mocha Whip

black beauty products

Rounding up our list is the appetizing beauty brand Mocha Whip, which offers an array of delicious-looking body butters infused with shea butter, aloe vera, and (occasionally) essential oils.

Mocha Whip amplifies self-care with simplified products, demonstrating that you can indulge in the simple but effective nourishment.

The brand is founded and run by Melissa Troupe and her family, and is based in Florida, United States. Each Mocha Whip product is handmade with purely vegan ingredients and therapeutic-grade, phthalate-free fragrances and essential oils.


There are a lot of black-owned skincare brands, and we hope this list helps get you started in where to look! At the end of the day, your skincare doesn’t have to be affected by skin color, but what skincare you choose to consume can bring visibility and a positive impact to the racial justice movement.

Share with us your favorite black-owned beauty brands and products in the comments!

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