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A Beginner’s Guide to Brow Products

One of the easiest and quickest ways to elevate your look is by defining and tidying your brows.

A full face of makeup without shaped brows can look incomplete, but groomed brows can make a face with little makeup look made up. 

Here’s a lowdown on every type of brow product in the market to help you find out which one might fit your needs best!

Brow Serum

A brow serum is for nurturing your eyebrow hair. Most of the time, these are formulated to keep your brow hair strong and healthy, preventing them from looking sparse and thin.

These products often provide no color or shading, and they can be helpful in fixing mistakes such as over-plucking or misshaping.

Best For: People who have extremely sparse brow hair

Photo by Joanna Nix on Unsplash

Brow Gel

Brow gel is essentially mascara for the brows. Brow gels are extremely useful in improving the volume and giving the appearance of thicker, fuller brows.

If you’ve got relatively thick brow hair au naturel, an untinted brow gel will be handy for that quick fix.

If you’ve got thin brows, a tinted brow gel helps fill in the gaps—opt for one with a thinner wand if you want more control over the dispersion of the shade.

Best For: People who have naturally thick brows

Brow Pencil

The ultimate classic brow pencils have been around for decades. They’re the go-to beauty tool for mimicking hair in sparse areas and creating the outline of the brow shape.

Those with thin brows will find this handy in drawing hair as the pencil makes it easy to create soft, hair-like strokes. Opt for a brow pencil with a spoolie or brush so you can comb the hair in the same direction, spread the pigment evenly, and achieve a much neater, more natural look.

Best For: People who have thin brows and/or people who aim to achieve a more defined brow shape

Photo by Laura Dewilde on Unsplash

Brow Powder

Like the brow pencil, the brow powder achieves the same effect of drawing in hair and outlining the shape of your brows.

The difference is that a brush with short, stiff bristles is used to pick up the pigment from the powder. Applied with soft, quick strokes to mimic hair, the brush dispenses the pigment more lightly and can achieve a softer, more natural effect.

Brow powders also sometimes come in two shades to help you recreate and emphasize the natural ombre shade of our brows.

Best for: People who want to achieve a natural brow look

Brow Pomade

Similar to the brow powder, the brow pomade is a creamier version best suited for those who want longer-lasting pigmentation. The texture of brow pomades typically glides on the skin with a light finish.

This brow product tends to dry up quickly while still in the jar, however, so unless you’re experienced in using pomades and are already a daily user of brow products, this might not be the most beginner-friendly option.

Best for: Those who want longer-lasting brow shades

What brow product do you like reaching out for? Share it with us in the comments!

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